The percentages of people moving away from desktop computers and laptop computers to using just smart phones and/or tablets is astronomical. If you’re not adapting your marketing to this global shift you will miss out, no questions asked.
But, what exactly does it mean to be involved in mobile marketing?
I think answering this question is very important because there is a number of ways to work in the mobile marketing arena.
1. Pay-Per-Click & CPA
First you can definitely be involved in only doing mobile ads with pay-per-click (PPC) or other cost per acquisition (CPA) offers. In this scenario, you use a marketing agency and you pay for each click on your ad whether or not you get a conversion. This can be very lucrative if you know what you’re doing because some credit card companies offer $60 per completed application.
2. Text Marketing
Secondly, there’s a number of people that are using text marketing. This is to send mobile users a text message with an offer for credit repair or something else. In this scenario you’re avoiding the middleman of the marketing agency and don’t have that overhead. There is software that will scrape cell phone numbers off the Internet and there are other companies that will blast out your text messages for you for as low as two cents per text.
Discover How To Gather Thousands Of Mobile Numbers
3. Mobile Optimization
The last type of involvement in the massive mobile marketing potential is a little less direct but still very important. It is simply making sure that your website or capture page is mobile ready, which can be accomplished a number of ways, the best way being the use of Responsive Technology.
A responsive site is one in which the page adapts to the viewing screen whether it’s a monitor on a desktop or laptop, tablet or smartphone. If you’re just using old generation websites or capture pages they may not fit on the mobile device and people will click off of them immediately since the page will be awkward and hard to view.
I want to invite you to get a free account within the capture page company that has multiple responsive templates for capture pages and small 4-5 page websites that you can customize for your marketing. Their customer service is excellent and they have staffing to help you create the sales funnel that you envision for yourself.